Although targetting brand names and keywords that websites have nothing to do with has been going on since the brith of search engines, there isn’t an accepted word or phrase to describe it. “Deceptive targetting” would suit it, since it can happen in Names as well as Descriptions.

Cloaking is used to describe behavior which involves presenting different content to search engine spiders than is presented to the browser when you visit the actual Web site.

While cloaking doesn’t happen exactly the same within Second Life as it does on the Web (because nothing happens exactly in Second Life as it does on the Web), we felt that the process of listing different content in your description than is included in your parcel was similar enough to include a link to a full description of cloaking (on wikipedia) for those who were curious instead of making up our own word for the behavior.

The Search Team thought about using Key word Stuffing to describe it as well, but felt cloaking was closer to what is occurring.

Presumably the hair place will have more instances of “hair” in their objects’ names and descriptions, so including “hair hair hair hair” anywhere is a waste of the limited characters, that could be used in much better ways.

You tell everyone on this blog what NOT to do for the search i.e. cloaking and repeated keywords as its unethical.

So what does everyone do in the past 24 hours. Do exactly that and game the search system. If you look at all the new search strings now, everyone has adopted Cloaking and put things like “hair hair hair hair” in their descriptions.

I think you just signed the death warrant for an already gamed and inaccurate search engine.

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